Friday, 1 November 2013

Catching Fire and Feeding America Promotion At Subway


Subway have fully launched their promotion for Catching Fire and Feeding America, in partnership with Lionsgate.

In restaurants in the US and Canada, customers can find special Catching Fire drinks cups, character cardboard standees, gift cards and decals.


Fans are encouraged to take pictures alongside the standees and tag them on social media using #SUBtractHUNGER. For every picture shared, Subway will donate a meal for the Feeding America charity. Help them get to 1 million meals!

New Catching Fire inspired "fiery footlong" Sriracha subs have also been launched:


Click here to find out what MTV had to say in their taste-test article.

Each Catching Fire character drink cup and Lay's chips packet contains a unique code, which can be entered at catchingfire.subway.com for a chance to win awesome prizes!

The intro video to the site contains some new footage from the movie:


Cups have also been spotted in other countries, including here in the UK.

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