Wednesday, 8 October 2014

Lionsgate Partnering with Doritos, Mazda and Whole Foods for 'Mockingjay - Part 1'


Lionsgate have announced a new set of corporate partnership deals for the promotion and release of Mockingjay - Part 1, with Doritos, Mazda and Whole Foods.

Doritos are running a promotion where fans in the US can win hundreds of awesome prizes. For more details, head over to the official site at UnlockDistrict13.com.

Doritos and Mazda are also sponsoring the latest update of the OLTM app. Simply scan a bag of Doritos or a Mazda logo image to unlock the new content.

Read the full press release below:

LIONSGATE ANNOUNCES PARTNERSHIPS WITH DORITOS, MAZDA AND WHOLE FOODS MARKET®’S WHOLE PLANET FOUNDATION® FOR
THE HUNGER GAMES: MOCKINGJAY - PART 1

VANCOUVER, BC and SANTA MONICA, CA, October 8, 2014 – Lionsgate (NYSE: LGF), a premier next generation global content leader, today announced that DORITOS, MAZDA and Whole Foods Market’s WHOLE PLANET FOUNDATION will partner with the studio for the year’s most anticipated film, The Hunger Games: Mockingjay – Part 1. The film, the third in the global blockbuster Hunger Games film franchise, opens in theaters worldwide on November 21.

DORITOS and MAZDA will both be sponsors of the newly launched OUR LEADER THE MOCKINGJAY (OLTM) app, currently available through OurLeaderTheMockingjay.Co.In and for download through both the Apple and Android app stores.

DORITOS will also introduce thematic Mockingjay packaging at retailers nationwide this month. When scanned, the bags will unlock exclusive content on the OLTM app. DORITOS will also be running a sweepstakes online, offering hundreds of prizes, including signed movie posters and a trip to the film’s US premiere. For official rules and more details, please visit www.UnlockDistrict13.com.

MAZDA is the official automobile sponsor of the U.S. premiere of The Hunger Games: Mockingjay - Part 1. Mazda is also a sponsor of the OLTM app. When a Mazda logo is scanned either from a brochure, print ad or on www.MazdaUSA.com, exclusive content will be unlocked. Mazda is also running a design contest hosted on Tumblr, in which fans can design and submit their own Hovercraft plans. Every design submitted on the Mazda Tumblr site will trigger a donation to one of Mazda’s Drive for Good charitable partners.

“Mazda is proud to partner with The Hunger Games on this new installment of the series,” said Russell Wager, Vice President, Marketing, Mazda North American Operations. “We are also very excited to involve our Mazda Drive for Good program in order to do good for others during this time of year.”

WHOLE PLANET FOUNDATION, a Whole Foods Market nonprofit dedicated to alleviating global poverty, will activate a fundraising program across participating Whole Food Market stores nationwide. For every fresh, in-house-made Courage of One juice that shoppers purchase, $1 will go to the foundation to fund microcredit. WHOLE PLANET FOUNDATION will also run a sweepstakes program offering prizes including Whole Foods Market gift cards and premiere tickets, plus travel.

“We are thrilled to partner with these powerhouse “best in class” brands to create smart, innovative and interactive ways to bring fans further into the world of The Hunger Games,” said Tim Palen, Lionsgate’s Chief Marketing Officer.  “We are also proud of our association with not-for-profit organizations like WHOLE PLANET FOUNDATION and to continue to build on our relationships with The Hunger Games franchise partners FEEDING AMERICA and WORLD FOOD PROGRAMME.”

The worldwide phenomenon of The Hunger Games continues to set the world on fire with The Hunger Games: Mockingjay - Part 1, which finds Katniss Everdeen (Jennifer Lawrence) in District 13 after she literally shatters the games forever. Under the leadership of President Coin (Julianne Moore) and the advice of her trusted friends, Katniss spreads her wings as she fights to save Peeta (Josh Hutcherson) and a nation moved by her courage. The Hunger Games: Mockingjay - Part 1 is directed by Francis Lawrence from a screenplay by Peter Craig and Danny Strong, from an adaptation by Suzanne Collins and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. The novel on which the film is based is the third in a trilogy written by Suzanne Collins that has over 65 million copies in print in the U.S. alone.

ABOUT LIONSGATE
Lionsgate, home to The Hunger Games, Twilight and Divergent franchises, is a premier next generation global content leader with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, digital distribution, new channel platforms and international distribution and sales. Lionsgate currently has more than 30 television shows on over 20 different networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning Mad Men and Nurse Jackie, the comedy Anger Management, the broadcast network series Nashville, the syndication success The Wendy Williams Show and the critically-acclaimed hit series Orange is the New Black.
Its feature film business has been fueled by such recent successes as the blockbuster first two installments of The Hunger Games franchise, The Hunger Games and The Hunger Games: Catching Fire, the first installment of the Divergent franchise, Now You See Me, Kevin Hart: Let Me Explain, Warm Bodies, The Possession, Sinister, Roadside Attractions' A Most Wanted Man and Pantelion Films' breakout hit Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 16,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com

ABOUT DORITOS
Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  To learn more about the Doritos brand, visit its website at www.doritos.com or on Twitter at www.twitter.com/Doritos or on Facebook at http://www.facebook.com/DoritosUSA.

ABOUT MAZDA
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. Visit us on Facebook at https://www.facebook.com/Mazda.

ABOUT WHOLE PLANET FOUNDATION
Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that alleviates poverty worldwide where the company sources products.  The nonprofit’s mission is to empower the very poor with microcredit and the chance to create or expand a home-based business and lift themselves and their families out of poverty, with a focus on the developing world. As of September 2014, Whole Planet Foundation is funding microlending programs in the U.S. and 60 other countries in Africa, Asia, and Latin America, supporting 4.5 million people with a chance for a better life. To date, the nonprofit has authorized more than $60 million dollars through microfinance partners worldwide. Learn more and donate online at www.wholeplanetfoundation.org.

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