Some movie theaters in America have begun using custom Catching Fire popcorn buckets and soda cups. As well as being decorated with the poster and an image of Katniss, they also have a QR code, which can be scanned to reveal a secret website...
In a new partnership with Lionsgate, Coca-Cola have launched a new minisite, with a fun game titled "Spin and Send". Each spin has a chance of unlocking exclusive new content. There are a total of 8 character wallpapers, and a ringtone to be unlocked.
So head over to cokecatchingfire.com now to play the game and unlock the images and ringtone!
Or for the less adventurous amongst you, check out the content below after the jump.
Click here to download the ringtone.